This site uses Google Analytics tools to help us better understand our visitors’ experience on the site. Google Analytics tracks data about site visitors and stores the data for further statistical analysis.
What does Google Analytics record?
- What website you came from to get here.
- How long you stay on this site.
- What kind of computer you’re using.
- Your age and gender.
- Your interests.
Google Analytics features we use:
- Google Analytics Demographics and Interest Reporting.
- Google Display Network Impression Reporting.
- DoubleClick Campaign Manager integration
Why do we need this data?
The tracking information allows us to better understand your interests, and those of others who visit our site. This helps us make better decisions about site design and style, the clarity of our writing, and, indeed, what we write about. We may also tailor the product offerings we display to match visitors’ interests and needs,
When using this data, we are bound by the Google Analytics Terms of Service.
How does Google Analytics track your data?
When you use The Google search engine, or when you visit any site that uses Google Analytics, the Google engine will install a tracking cookie (a small file that cannot harm your computer) in your browser. This cookie will be anonymised to protect your personal identity from any third party.
Want to opt out of tracking?
Opt out of tracking (this sets a cookie to disable tracking on this browser on this computer for the next 92 days).
You can also opt out of Google’s advertising tracking cookie or use a browser plugin to opt out of all Google Analytics tracking activity.
Legal version of the policy